SOONSIKI HAIR SALON –

Trend-Setting K-Beauty Salon in Hongdae, Seoul

SOONSIKI HAIR SALON is a total expert styling brand dedicated to awakening your inner aesthetic desires and enhancing your natural beauty. By blending creativity, individuality, and trend-driven artistry, we create styles that reflect who you truly are.

Brand Story: From Creative Roots to Global Recognition

Founded in 2005, SOONSIKI began as a creative hair studio focused on free-spirited and spontaneous hairstyling. Under the slogan “STYLE & IMAGE,” the brand introduced a new concept—transforming hairstyles into visual art that expresses personal identity.

• 2007 – Rebranded as SOONSIKI HAIR to connect more closely with a wider audience
• 2008 – Relocated the flagship salon to Hongdae, Seoul, pioneering the concept of a “Concept Salon” and redefining local beauty culture
• 2010 – Expanded innovation by launching a unique beauty + advertising company, combining salon expertise with creative content production and opening new possibilities in SNS-driven beauty marketing

Philosophy: Express Your True Colors

SOONSIKI HAIR believes beauty goes beyond appearance. Our philosophy centers on:

• Freedom & individuality in style
• Trendy yet personal expression
• Transforming the ordinary into something uniquely special

We aim to bring out the colors within you, helping each client express their personality through artistic hairstyling.

Leading K-Beauty Trends in Seoul

Located in the heart of Hongdae, Seoul’s most dynamic and creative district, SOONSIKI HAIR stays ahead of rapidly changing trends. Our team of top senior designers and artists continuously develop innovative styles that define modern K-Beauty hair trends.

We are proud to be recognized as:

• A top-rated hair salon in Hongdae
• A favorite destination for both Korean and international clients
• A global K-Beauty brand loved beyond Korea

Beyond Hair: Total Beauty & Cosmetics Expansion

SOONSIKI has expanded beyond hairstyling into the cosmetics industry, offering a complete beauty experience. By centering the total look around hair, we continue to evolve as a full-spectrum beauty brand.

Why Choose SOONSIKI HAIR?

• Trend-leading K-Beauty hairstyling experts
• Iconic Hongdae concept salon experience
• Personalized styles that highlight your individuality
• Trusted by local and global clients
• A unique blend of art, fashion, and beauty innovation

SOONSIKI HAIR – Where creativity meets identity, and your style becomes art.